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Betts & Associates is committed to providing each of our clients with top quality legal representation and achieving successful outcomes for their cases. We specialize in representing individuals and businesses in all areas of complex civil litigation matters. Our firm provides legal services with skill, strength, and integrity to residents all over the state of Georgia.

Betts and Associates offer a wide range of skills in almost all areas of the legal practice. Our commitment to growing a wide range of more discrete practice areas allows us to better assess client needs and provide prompt and effective legal solutions. Our firm was founded on the belief in providing personal service and valuable legal counsel that addresses our client's needs creatively. After a decade, that has not changed. We ensure that every client's case is carefully handled every step of the way.

If you need advice about the best way to approach and resolve your case, consider Betts & Associates. To request a legal consultation, contact our office at 404-577-8888 to schedule an appointment. We are proud to provide personal service and practical solutions for those with even the most complex legal concerns.

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What Is a Trademark vs. a Trade Name In Georgia Business Law and How Can I Protect Mine?

A “trademark” functions as an identifier of goods or services, while a “trade name” primarily identifies the owner or operator of a business and may also be used to identify the goods handled by such owner. Stuart Enterprises Int’l, Inc. v. Peykan, Inc., 252 Ga. App. 231 (2001).

A person may acquire a trade name through long and extensive use of the name or through registering a business with the Georgia Secretary of State. However, if a person fails to register a trade name previously acquired, he will not be deprived of using the trade name if someone else does register the name. Giant Mart Corp. v. Giant Discount Foods, Inc., 247 Ga. 775 (1981); Pearl Optical, Inc. v. Pearle Optical of Ga., Inc., 218 Ga. 701 (1963).

There are numerous sources of protection for someone else using your trade name in the course of business. The Uniform Deceptive Trade Practices Act (discussed in a previous post) is one of them. Other forms of protection come from Georgia common law.

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Moreover, a claim for common law trademark infringement is expressly excepted from the registration requirement of Georgia’s trademark infringement statute. Diedrich v. Miller & Meier & Associates, Architects and Planners, Inc., 254 Ga. 734, 334 S.E.2d 308 (1985); SCQuARE Intern., Ltd. v. BBDO Atlanta, Inc., 455 F. Supp. 2d 1347 (N.D. Ga. 2006).

If you are unsure whether your trade name or trademark are being adequately protected, make sure to contact an experienced business attorney at Betts & Associates to discuss your options with you over the phone or in person.